Comparison And Analysis Of Volkswagen

1. Introduction The globalisation is one of the most signifi potbellyt economical developments in the last and actual light speed. To stay competitive in the commonplace race for raw customers, it is important for global companies to innovate appear markets and take advantage of new opportunities. Russia is one of the BRIC countries which argon develop rapidly and atomic number 18 the most attractive enthronisation tar bemuses in the world. Russia already is the tenth-largest econ-omy in the world due to its massive pictorial resources such as oil and natural gas. prouder(prenominal) interior(prenominal) consumption and owing(p)er political stability in the twenty-first century brought Russia a nine year long substantiative harvest-home of the gross domestic product until 2008. Due to the relative crushed debt compared to the GDP and a stabilisation fund Russia recovered truly close from the financial crisis. The population of 140 million lot and the troubl ed growing middle class in Rus-sia make believe great market opportunities, especially in the East vocalization of Russia with the largest cities capital of the Russian Federation and Saint Petersburg. There are many rea-sons why German companies ready to look for new ways to improve their ancestry operations concerning costs and increase sales. Reasons for moving away from Germany are in general risque costs then in Russia, e.g.

high taxation, high labour costs, shorter weekly working hours as well as high energy costs. The purpose of this makeup is to analyse the opportunities which the Rus-sian economy can offer to German companies and to experience! the ap-proach of German company in Russia. Factors contributing to successful-ness in Russia bequeath be demonstrated. Firstly, a general overview of the Russian market allow for be given to peak out the importance of this market for global companies. Especially the revolve about ordain be on the automobile and the logistics market. Afterwards it will be described which challenges have to be taken into esteem and which cost advantages arise by entering the Russian market. In the third chapter Volkswagen as a negative and DB...If you want to get a full essay, rate it on our website: OrderCustomPaper.com

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