Bakery Business Plan Essay

We want to unmortgaged a bakeshop likes 85 degrees C in the Songjiang University Town approximately our school.First, we will introduce 85 degrees C.It is Taiwan-style catering company, mainly engaged in supplying coffee berry and dessert. Its name means that coffee tastes best at the temperature of 85 degree centigrade , and its set up on the prefatory of five-star chef and banquets specified top-level coffee .This shop is a tender form of creative, it makes shop more(prenominal) bright with elegant lamplight , and suits with brand image, so that it dope bring the consumer different whole steping in the bright spread space, at the same time the consumer can enjoy the sense of mantrap and temptation from the delicious dessert, which will makes your sightsmelling and tasting feel brand new.85 degrees C is created in 2004, and at present, 85 degrees C has became a chain of enterprise, and has more than 340 stores in Taiwan, annual operating income is more than RMB 1.5 billi on, has exceed more than 200 Starbucks in Taiwan area. Over the years, it is neat more and more popular among consumers, especially among the young. thither are a large number of students in the Songjiang University Town, it can meet the demands of the students need. So if we clean a store like 85 degrees C, it will consent a big market.We aim to offer our high gauge products at a competitive price to meet the demands of the university students. Our bakery managed by our four partners. There are Peach, Helen, __ and I. Each of us has a different responsibility.Peach is in missionary post of the sales, marketing and supply chain, and I am in charge of the administration and finance. Helen is interested in bakery, so she is in charge of the quality of our products and purchase. And ** is in charge of the guest service.Our bakery also intends to hire deuce full-time pastry bakers whose duty is making bread and we also consume two part-time staff to handle customer service and daytime to day operations.Products and serviceWe offer a broad range of draw, teatime, coffee in high quality, and also stand freshly prepared bakery and pastry products at all time. We cater to all the students demands by providing each student high quality products. And make our products suit the customers taste, down to the smallest detail.Our bakery provides freshly prepared bakery and pastry products at all times during business operations. Moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are unendingly available. Especially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better flopfast.We provide a comfortable place for students to have rest. We also provide free WIFI, you can come and have fun in surfing the Internet if you expect your PC or mobile phone which WIFI allow.Competitor outline From the research we can see that there are several baker y shops around us, such as Lillian Cake ShopChristine bread house, only when we can find most problems with them. On the one hand, it has a truly high cost. On the other hand, the environment there is too crowded. The most(prenominal) important reason is that there is no special bakery effective our school, so we can open a bakery around. Main CompetitionsWe may meet the following risks. First, the little terror of potential entrants. Second, competition in this industry. Third, the threat of alternative products. Fourth, the buyers bargaining power is very strong. Keys to conquest and Promotion market clevernessKeys to success for our bakery will accommodate 1. Providing the highest quality products with personal customer service. 2. Competitive pricing. 3. Features of our products. 4. Advertisements and colorful activities. 5. Atmosphere Because we bring forward that our student is not only like delicious regimen simply also looking for high quality and fresh products in a relaxing atmosphere where they can chat with their friends, relax themselves, read approximately books and review their homework. We also provide free WIFI, you can come and have fun in surfing the Internet .Our promotion and market penetration Promotion strategies will include three parts. Including Advance publicity subsequent publicity and activities. Advance publicity will be large-scale, high might and invest more. Later publicity will pay more assistance to the customer relationship management. In addition to these, we will hold more or less specific activities planning and organization, such as sponsor the school party, in order to promote our bakery, at the same time we can also remind customers awareness through the activities. For the holidays, we will campaign out targeted promotion strategies such as send leaflets and give some discounts to the customer.Market SegmentationOur bakery wants to establish a large fix customer base, and we will therefore concentra te our business and marketing on Songjiang university students, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business.Market analysisThe dominant target market for our bakery is university students. Personal and expedient customer service at a competitive price is the key to maintaining the topical anaesthetic market share of this target market. Because the students in Songjiang University Town have a higher demand on food, they always like fresh and good-tasted food and they also want a comfortable place to have rest. We provide fresh baked bread. You can always see our Baker in the continuous production of bread. We also provide delicious mike tea and coffee all days, especially on the breakfast time and dinner time. And the comfortable place for you and your friends is always available. Financial ConsiderationsOur bakery shop expects to take in about $500,000 from you. Mainly used for the purchase of raw materials, the loan, staff training, market promotion. We anticipates sales of about $614,000 in the first year, and $814,000 in the second year, of the plan. We should break even by the fourth month of its operation as it steady increases its sales. So the company does not anticipate any cash ladder problems.