Essay --

Red pig possessor Dietrich Mateschitz commented, The most(prenominal) dangerous thing for a brand is low interest. (Gschwandtner) Red shit is currently available in every aim 165 countries, resulting in over 35 billion cans sold. (Red Bull) While many an(prenominal) companies try to push their products on consumers, Mateschitz decided to take a more personal approach towards attracting consumers and influencing them to discover his product stand out and become their first choice. Red Bulls owner states that most of its success came from bringing consumers to the product rather than the other carriage around. (Gschwandtner) With slips in the industries of sport, music, art, technology and adventure, there is little the company does that is not arouse to just about everyone. Red Bull phalanxs or actively sponsors contests and showcases for athletes in surfing, snowboarding, skateboarding, bike riding, and free style motorcycle riding events. These events t ake place all over the world and can attract as many as 30 to 50 thousand spectators during the event. (Gschwandtner). This pull strategy (Lamb, Hair, McDaniel) makes customers attracted to the event, and the material drink plays a more secondary role. Using different host cities allow the company to incorporate the local culture and natural resources to its benefits. In Germany, a downhill mountain bike even used an decrepit potash mine to serve as its course because of the different elements provided passim the 2,100-foot track. (Gschwandtner) Brazil, as a second example, was the host for a B.A.S.E. jumping event that had spectators watching jumpers perform back-flips and other aerial acrobatics off of their notable Christ the Redeemer statue with a parachute, of course. (Gschwandtner) Othe... ... conclusion, sponsoring or acting as the main(prenominal) host of these planetary events, Red Bull uses reminder advertising to relieve the product fresh in the customers mind. (L amb, Hair, McDaniel) Placing the product in any marketplace they want to and providing slogans like It Gives You Wings differentiates its product from other competitors with a subject matter of revitalizing your mind in addition to getting an energy jolt. Having comfortably known athletes in events is beneficial to attracting consumers to the events, where they are given free samples. By pushing the status quo of sporting events and breaking world records, Red Bull has a message of increasing human capability while in any case honoring the environment. With its high market share in local and international markets, and its increasing growth, the company should keep investing in events and sponsorships to continue expanding.