The Effects of Printed Media on Gender Roles Essay -- Media Stereotypi

I will be looking at womens to-be-looked-at-ness, and examining the representations of women as objects of the priapic gaze and male desires. In simple equipment casualty, a stereotype is the application of maven (usu aloney negative) device characteristic to a whole group. The stereotype is an easy concept to understand, but at that place are some points you need to consider when looking at media representations with esteem to stereotyping. For a stereotype to work it needs to be recognisable to the sense of hearing and when so recognised, wherefore judgements are made about the subject. If the stereotype is negative, then the judgements will in like manner tend to be the same. The predictable thing about stereotypes is that they are predictable They create a sense of order and also provide a sense of identity (even if it is a negative one) Stereotypical judgements and stereotypical media representations can (and lots do) lead to different tre atments of groups by opposite groups, (sadly, often quite discriminatory). If we define male and feminine all we are doing is a biological classification, but if we speak up about the terms masculine and feminine we have to think about certain roles and lifestyles. gravel simply, the words have very specific ideological assumptions of what is natural behavior for each sex. The portrayal of men and women in traditional roles is very salient(ip) and also very contested in advertising. Characters, both male and female are constantly placed in roles, socially constructed to match their gender. In other words, society has constructed (made) a set of truths about what is the right way for a man or a woman to behave. The media, of cou... ... adverts to highlight these changes. These reversals are, however, often represent in a sarcastic or less serious than in other adverts. Without these gender roles maybe society would have had an adverse solution on the media and what we portray as acceptable would in fact be outrageous. Why is the media so important? One may ask. More often than not, its the way we get most of our information. Information we tend to think of as the truth. Overall when looking at different types of media I got the frequent impression that women are portrayed in a worthless provocative manor. This was repeated in the same way across the whole pose and always looked as if they were being exploited. Society have dictated to the media what they loss to buy and see, all thats left for the media to do is provide this product.