I have no idea Essay

1.Is it ethical to sell a convergence that is, at best, only mildly effective? Discuss. Product? Discuss. autonomic nervous system Selling a product that at its best mildly works is ethical beca lend oneself the product does work. The issue that persons be having is that it varies in effectiveness per person.2.Is it ethical to exploit heathenish norms and set to promote a product? Discuss. autonomic nervous system I trust that is it perfectly correct to exploit culturally value norms. Marketers depend on cultural values and norms to market products. It is through the understanding of the markets culture and values that companies better understand the customers needs.3.Is the advertising of Fair & agreeable demeaning to women, or is it promoting the legality cream in a way non besides dissimilar from how most cosmetics are promoted? ANS Fair and good-natured has taken advantage f the position that cosmetic companies promote. Cosmetic companies promote that women are imperfe ct and perfection can be achieved through their products. Fair and lovely has epitomized this through their shifts4.Will HLLs Fair & endearing Foundation be complete to counter charges made by AIDWA? Discuss. ANS The product calm has espousal in the Indian market so it may be that the stem has been effective. The foundation also does a great job in countering the mean that the product demeans women by empowering them.5.In light of AIDWAs charges, how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever stickd to use fairness as a theme of its promotional material? Discuss. ANS In light of AIDWAs response I recommend that Fair & Lovely promote the product without using fairness as the theme. If they do continue to use fairness as a campaign they should alter the intelligence of fairness as not being light skinned exactly representing greenbackd and healthy skin.6.Propose a promotion/marketing program that forget count er all the objects and charges against Fair & Lovely and be an effective program. ANS Ipropose that a simple change in the promotion from advocating for fairer skin towards healthier toned skin can relieve the constrict being faced by the company.How can they go about this campaign? Fair and Lovely should launch a campaign promoting that beauty is not only fair but dark also. This campaign should headline women of change skin tone, shapes and sizes using the product not to change their skin tone but enhancing their own skin tone.7.Now that a male market for fairness cream exists, is the strength of AIDWAs channel weakened? ANS virile market for fairness cream does in essence weaken the argument that fairness cream is demeaning to women. However it can strengthen the argument that the company has widen its grip on exploiting cultural norm and values by advocating for universal fairness of both males and females.8.Comment on using Shakti Ammas to interject fairness cream for the masses in light of AIDWAs charges. ANS Fair and Lovely is responding to the demand of the market. In spite of the claims of AIDWA the market is still demanding the product. AIDWA may need to to attack the culture vs. attacking the company.9. Listen to In India, Skin-Whitening