Global and Domestic Distribution Essay Example | Topics and Well Written Essays - 1500 words

Global and Domestic dispersal - Essay ExampleComparison of Domestic and Global Market.There are unique similarities and differences between domestic and global trades. While the similarities or potentialities are the raison detre for a planned expansion into global do main(prenominal), the differences lead to challenges to be subordinate while entering into an unknown foreign domain. Some of the difficulties which are sure to be overcome in a multi-national market distribution are appended in succeeding paragraphs.National Policies.A main hindrance in global distribution is often the national policies which in many developing countries discourage foreign players and support domestic ones. Further, changes in successive democratic governments can lead to frequently changing priorities/policies, unreasonable tax structure against foreign players thereby making penetration and distribution difficult. There kick in been many instances where huge investments have been made by certa in global players in anticipation of emergence in a particular field and with a change in the government, the whole process original a setback to an extent that the global player had to actually wind up and leave. Further, pioneers and domestic players in any case make all possible moves to deter entry by being on the right perspective of governmental public policies (First-mover advantages Retrospective and Link with the Resource-based View MB Lieberman, DB Montgomery - Strategic counselling Journal, 1998)Individualised Goods.While distributing a result in own country, the marketing manager is aware of dominant situation, needs, growth plan and other variables persisting in the market as well as the customer. This allows him to market the reaping to meet specific individual needs of the customer to a large extent. Any product meeting specific requirements of a customer will lead to better customer satisfaction, reputation and thereby automatic favourable advertisement of t he product. However, in case of a foreign market, this adaptability is not operational. The conditions prevailing in each and every country are different and products need to be manufactured in a country specific manner to suit requirements of customers as well as infrastructure, likely development pattern and economy of that country. A good research before huge investments are made will watch requisite success when marketing a product in a new country.Getting the product or service to the customer. Buyer behaviour and characteristics directly affect overall objectives of a business. This aspect is censorious to successful distribution in a global market. If the product needs to be made available to a large section of population of developing countries living in non-urban areas with limited resources, the task becomes eventide more difficult delinquent to limited communication networks, distribution channels, lower advertising potential due to limited reach of media and lack of awareness of commonwealth about new products from a different country. Further, gain out to individual customers and assuring him of products worth is a near impossible task in countries where people have a very